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The main objective of this project has been to design the first-degree glass container packaging according to a new brand previously created. In order to combine an innovative, original, viable and environmentally friendly design, the design thinking methodology has been carried out.
FINDING
SHAPE
In terms of the analysis, Vidrala’s company, its glass bottles and the packaging those bottles usually carry have been examined, thus defining the user profile and the main characteristics of the product; in this case, the product is a pack of world’s different sauces aimed for millennials. Afterwards, new shapes and spectra have been proposed that convey the characteristics of this product. Vegan origin, aesthetically exotic dynamics and environmentally friendly bottles.
An exhaustive search for the shape and aesthetics of the bottle has been carried out, with the intention of transmitting the desired brand dynamics with more aggressive straight lines.
IDENTITY
BRAND
The compass reflects the direction of travel, being an emblematic figure of explorers and travellers.
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The user as the main part of the brand. You are the one who sets the journey and lives the experience.
SIX
WoRLD-CLASS
TASTES
The six exotic sauces evoke different cultures of the world, so they have been represented with six tribal masks such as Aztec or Maori, among others, in various colors and different levels of spiciness, for the more daring.
Want a more tart and mild sauce? Tzatziki sauce will take you to the Mediterranean. Do you prefer more hard experience? Try the sweet and sour Thai spicy sauce.
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SWEET SoUR
THAI
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PERI PERI
PAWPAW
CURRY
CHIMICHURRI
TZATZIKI
XNIPEC
As for the marketing of its posters and promotional panels, recognizable cultural elements are incorporated in gastronomic dishes. A complete cultural experience in a bottle that you can pour into your favourite dishes and travel through taste.
TASTE
TRAVEl
THE
As for the packaging, an all-glass jar has been designed with a total volume of 200 ml and a Twist Off thread to attach it to the top cap. As for the lid, a wooden top piece has been devised with a bottle neck design in the shape of a bottle neck with an inclined width, to increase dynamism.
The wooden upper parts evoke tribal times. This last cap incorporates a stopper as in traditional bottles, with a rubber friction closure system, so that the container can be used as a jar for share or as a bottle, depending on the occasion.
Whether it's for pouring into your favorite dish, or sharing with company, Nomad's bottles are perfect.
OTHER WORKS:
